Your Activity Numbers
Engagement Analysis
Enter your weekly community numbers to see your engagement analysis.
Understanding Engagement Rate for Skool Communities
Engagement rate is the percentage of your members who actively participate. It's a better health metric than member count because a 50-member community with 60% engagement is healthier (and more profitable long-term) than a 500-member community with 5% engagement.
Skool Engagement Benchmarks
- Excellent (40%+): Nearly half your members are active weekly. Typically seen in small premium communities.
- Good (20-40%): Strong engagement for communities over 100 members. You're doing something right.
- Average (10-20%): Typical for mid-size communities. Room for improvement in onboarding and prompts.
- Needs work (5-10%): Low engagement signals content issues or onboarding failure.
- Critical (<5%): Ghost town territory. Urgent need for re-engagement strategy.
Frequently Asked Questions
What's a good engagement rate for Skool?
20-40% weekly active members is good for paid communities. Premium/small groups often hit 40-60%. Free communities typically see 10-15%. Context matters — a 200-member group at 30% is healthier than a 2000-member group at 8%.
How do I increase engagement?
Daily prompts, weekly events, gamification rewards, welcome DM sequences for new members, and tagging inactive members in relevant discussions. The biggest lever is usually onboarding — engaged first-week members stay engaged.
Comments vs likes — which matters more?
Comments are 5x more valuable than likes for community health. Likes are passive; comments create conversations and connections. Optimize for comment-driving content over like-bait.
Want to Automate Your Entire Skool Community?
Free tools are a great start. StickyHive automates the rest — scheduling, DMs, workflows, and AI-powered management.
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