Your Community Numbers
Revenue Projection
Adjust the sliders to see your projected Skool community revenue in real time.
How Much Can You Make With a Skool Community?
Skool has become the go-to platform for paid community builders, course creators, and coaches. With a flat $99/month fee and no revenue sharing, the economics are straightforward — but most community owners underestimate both the revenue potential and the impact of churn.
This calculator helps you model realistic revenue scenarios based on your pricing, member count, churn rate, and growth trajectory. Whether you're launching your first community or optimizing an existing one, understanding these numbers is critical.
Key Revenue Metrics for Skool Communities
- MRR (Monthly Recurring Revenue): Members × Monthly Price. This is your baseline before churn.
- Net MRR: After accounting for members who cancel each month (churn).
- ARR (Annual Recurring Revenue): Your projected yearly revenue at current rates.
- LTV (Lifetime Value): Average revenue per member over their entire membership. Higher LTV = more you can spend on acquisition.
What Affects Skool Community Revenue?
Three levers drive community revenue: price, retention, and growth. Most community builders focus on growth (getting new members) while ignoring retention — but reducing churn from 10% to 5% monthly doubles your average member lifetime from 10 to 20 months.
Here's how top-earning Skool communities optimize each lever:
- Pricing: Premium pricing ($97-$297/month) actually improves retention because members are more invested. Don't underprice.
- Retention: Strong onboarding (first 7 days), weekly live events, and gamification (points/levels) are the biggest retention drivers on Skool.
- Growth: Organic content, referral programs, and free communities that funnel to paid are the most cost-effective growth channels.
Skool Revenue Benchmarks (2026)
Based on data from thousands of Skool communities:
- Beginner (0-100 members): $1K-$5K MRR. Focus on niche positioning and first 50 raving fans.
- Growing (100-500 members): $5K-$25K MRR. Invest in automation (scheduling, DMs, onboarding flows).
- Established (500-2000 members): $25K-$200K MRR. Multiple revenue streams, team support, sophisticated retention systems.
How StickyHive Helps Grow Revenue
The biggest revenue killer is churn — and churn happens when members disengage. StickyHive automates the engagement layer: scheduled posts keep content flowing, automated DM sequences catch at-risk members, and workflow automations handle onboarding at scale. Communities using StickyHive see an average 23% reduction in monthly churn within 60 days.
Frequently Asked Questions
How much can you make with a Skool community?
Revenue depends on pricing and retention. A 100-member community at $49/month generates $4,900 MRR ($58,800/year). Top Skool communities earn $50K-$200K+ monthly with premium pricing and strong retention.
What is a good churn rate for Skool?
Average Skool community churn is 8-15% monthly. Top communities achieve 3-7%. Below 5% is excellent. Reduce churn through strong onboarding, weekly events, and active DM engagement.
What should I charge for my Skool community?
Most successful communities charge $29-$99/month. Premium communities (coaching, mastermind) charge $97-$497/month. Higher prices often mean better retention because members are more committed.
Does Skool take a cut of my revenue?
No. Skool charges a flat $99/month with no revenue sharing or per-member fees. You keep 100% of membership revenue minus Stripe processing (2.9% + 30¢ per transaction).
How many members to break even on Skool?
You need to cover Skool's $99/month fee. At $49/month pricing, that's just 3 paying members. At $29/month, it's 4 members. Most builders become profitable in their first month.
Want to Automate Your Entire Skool Community?
Free tools are a great start. StickyHive automates the rest — scheduling, DMs, workflows, and AI-powered management.
- Post scheduling with AI calendar intelligence
- Automated DM sequences for onboarding
- Workflow automations (triggers → actions)
- MCP server for Claude, Cursor & any AI tool